Outbound Outreach Guidelines

CheckReality.ai / scam.ai — Internal
April 2026 · v4

Who we target

PriorityWhoWhereNote
Tier 1 Head of Claims, VP Fraud, Director of Risk Insurtechs, 50–500 people Claims teams only. Not SIU.
Tier 1 Litigation attorneys Active cases w/ contested evidence Outbound only. Family law = inbound (client finds us).
Tier 2 Head of Fraud, Risk Officer Digital lenders, BNPL Not validated yet. Do after Tier 1 works.
Stop KYC / IDV vendors — No urgency, no budget. Dead. Don't re-engage.

Apollo email sequence — 5 steps, every campaign, no exceptions

DayWhat to send
1Their problem in one sentence. Ask for a 20-min call.
4Shorter. Different angle on the same problem.
9Proof: 97% accuracy, 11 methods tested. Insurance: add the guarantee here.
16"Should I close your file?" One sentence.
23"Let me scan a batch of your files and send a report. No call needed."

Subject lines — 5 words max, their world not ours

Don'tDo
AI-generated Image and Video DetectionAI-tampered claims at [Company]
Deepfake Detection APIQuick question about contested evidence
Partnership OpportunityOne thing we're seeing in insurtech
We offer forensic reportsWe produced a report accepted in court

LinkedIn — Waalaxy

WhenWhat
MondaySend new connection requests for current vertical. One vertical per month — insurance first.
ThursdayFollow up on accepted connections. Nothing else, nothing in between.
Always20–30 touches per founder per week. Connection note: 1 sentence, under 180 chars, no pitch.

Rules

  1. 5-step Apollo every campaign. No exceptions.
  2. checkreality.ai domain for all B2B outreach.
  3. One vertical per campaign. Never mix insurance and legal.
  4. One founder owns one vertical. Assign now. Don't rotate.
  5. Insurance guarantee goes in email 3, every time.
  6. Ben's posts get a CTA and a link, every time.
  7. Every touch logged in CRM before end of day.